WIA News

Dear Wool Community Members and Friends,

Welcome to our latest roundup of Real Wool News. At the top of the list is the just-released Why Wool Matters, a short documentary produced with HRH The Prince of Wales for the Campaign for Wool. We have long believed that sheep can help heal the planet – now the experts are finding proof.

Wool in the Trade Press

The latest research measuring the LCA of a recycled wool sweater was the focus of a new article in Suston Magazine. Wool also features throughout the newest Twist magazine. Catch the interview with Armadillo Merino founder and managing director Andy Caughey on the growing demand for next-to-skin protective clothing on p 24-26.

Find more news in our blog posts, below.

You'll also want to check out The Great Greenwashing Machine, Part 2, released by the consultancy EcoAge, which explores some of the more pressing concerns with sustainability assessments, and proposes solutions.

Yours in Wool,

The IWTO Team

The Campaign for Wool engages with leading experts in land management and carbon sequestration in this new short film Read more on iwto.org.

In in an exuberant approach to the new season, wool was out in force at the Filo 57 yarn show. Bright colours, twists and knots made for an impressive offering.

This beauty, known as the Stad, recently won the Scandinavian Outdoor Award for its innovative design. We talk with the Stad's designer in this new blog post.

Good news: the Early Bird Rate for the 91st Congress has been extended. Find the programme, event details and registration link here.

One of IWTO's newest members is the Canadian Wool Council. Meet the people behind this dynamic force for wool on iwto.org

The latest edition of IWTO's annual compilation of wool textile trade statistics is now available to purchase. IWTO Members, access on the Member Area.

International Wool Textile Organisation | iwto.org